Overview
VRetreats is a collection of luxury hotels launched in 2021, following a one-year rebranding process. Each hotel of the collection represents the excellence of Italian hospitality.
Once the brand manual and related logos had been defined, it was necessary to define a visual standard appearance for the hotels.
Industry:
Luxury Hotellerie
Period:
2021 – IN PROGRESS
Role:
Graphic & Brand Designer
Designed for VRetreats
Scope of the project
MAIN GOALS:
- Design and develop the branding collaterals for the hotels demonstrating consistency and perfect application of the brand values.
- Build a series of easily recognizable graphic elements to help position the new VRetreats brand.
FINAL OUTPUT
- brand stationery
- hotel stationery
- printed and digital invitations
- social media design
- newsletter design
Hotel Printed Materials
The hotels printed materials are designed using their brand new logo and the personalized texture of each hotel.
Hotel Event Invitations
The hotels of the collecion are well known for their events and initiatives, ranging from panoramic pilates lessons to cooking classes with local chefs.
For the printed invitations design, I’ve created abstract visuals starting from some architectual parts of the hotel.
HOTEL GLASS WINDOW
Stained glass window in Murano glass located at the entrance of the hotel.
GRAPHIC PRODUCT
Photography manipulated to bring out the shapes and the preciousness of the glass.
Social Media Assets
In order to establish a strong social media presence of the new brand, I have designed a small social media brand identity starting from the brand manual.
Brand assets for social media
LOCAL TIPS IG STORIES
USER IG STORIES
HOTEL EVENT IG STORIES
HOTEL EVENT FB GRID POST
Newsletter Layout
The same elements provided for social media and the website were also used for the creation of the newsletters, in order to create a fluid and consistent user path where the latter finds the distinguished elements of VRetreats in every space.
DESKTOP VERSION
MOBILE VERSION
